From master saddler to global player.
The story of success behind today’s RECARO Automotive Seating began in 1906 in Stuttgart, when 32-year-old master saddler Wilhelm Reutter founded a coachbuilding company to specialize in luxury vehicles, motor cars and English coach harnesses, "Reutter, Wilhelm, Sattler. Spezialität: Luxus- und Motorwagen, englische Geschirre".
The company quickly made a name for itself in the up-and-coming automobile industry, which was predominantly based in Stuttgart: Bosch, Maybach and Daimler were the big names making history back then, laying the foundations that made the city the center of automotive excellence that it is today.
A name that has become a benchmark, a synonym for quality, a symbol for value. RECARO has been the world’s most renowned seat maker for over 100 years. As part of Johnson Controls’ global Automotive Experience network since 2011, RECARO Automotive Seating has benefited from unique opportunities to market itself and capture new business as a renowned global brand for premium car seats.